PHASE 01: USER RESEARCH

Getting to Know Our Users

Project #1 Case Study

This stage focused deeply on understanding real user struggles, mapping their behaviors, and defining how Smart Intern could solve their actual career discovery pain points.

Project Name

SMARTINTERN

Team

Syahmi, Faizal, Rifaie, Zaitun

Focus Area

User Needs & Design

Timeline

Week 4 - Week 5

During Workshop 1 in Week 4, we learned how to deeply identify user problems, break down their core frustrations, and map out the main causes behind inefficient internship hunting.

We applied these theoretical frameworks into practice by developing a comprehensive User Persona, building an Empathy Map, and structuring User Stories to capture the exact needs, feelings, and daily experiences of modern students.

By shifting our perspective from feature-first to user-first, this foundational research directly helped us conceptualize app modules that are genuinely practical, intuitive, and highly suitable for real-world candidates.

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